Gucci and Bianchi are proud to unveil the exclusive Bianchi by Gucci bicycles designed by...
Gucci and Bianchi are proud to unveil the exclusive Bianchi by Gucci bicycles designed by Gucci Creative Director Frida Giannini. This new collaboration joins two uniquely Italian traditions of design and craftsmanship, from leaders in their respective industries.
Giannini said, “Ever since Gucci’s founding, travelling in style has been at the heart of the House’s designs. The Bianchi by Gucci bicycles perfectly carry forward our codes of luxury while creating a new cosmopolitan aesthetic for those looking to turn heads while on the go.”
Founded by Guccio Gucci in Florence in 1921, Gucci won ever greater attention and acclaim for the exquisite workmanship and eternal appeal of its products. Now, 90 years on, under Giannini’s creative direction, the House continues to infuse its remarkable heritage with a contemporary fashion vision providing a unique combination of past and present. Meanwhile, Bianchi has a 126-year history of success in the cycling industry. Its unforgettable celeste color, Italian design and high technology make Bianchi one of the most recognized sport and lifestyle brands in the world.
“Bianchi is proud to be included in the group of iconic Italian brands selected by Gucci for lifestyle product collaborations”, said Bianchi CEO Bob Ippolito, “Frida Giannini’s design vision has given us the opportunity to create new models which are different and distinctive for cycling enthusiasts.”
The Bianchi by Gucci is available in two models, both with Gucci’s signature green-red-green web stripe. The white hydro-formed steel single-speed bike is ideal to move in the city with elegance. The frame features customized leather grips and saddle as well as Gucci detailing. The matt black carbon fiber monocoque model is an urban/off-road bike with carbon fork and disc brakes. It is the perfect model for a weekend getaway, fit for riding both in the city and in the countryside. Giannini has also designed a series of accessories to complement the bicycles, including a helmet, gloves and a water bottle.
The Bianchi by Gucci is available at select Gucci boutiques worldwide: Rome, Milan, Paris, London, New York, Los Angeles, Las Vegas, Honolulu, Chevy Chase, Tokyo, Hong Kong, Seoul, and Singapore. The Bianchi by Gucci models will also be showcased in Stockholm at the Bianchi Cafè&Cycles - the new Bianchi concept store created by Salvatore Grimaldi, owner and President of Bianchi, which combine the best of Italian food and wine with Bianchi’s bicycles and accessories.
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. With a renowned reputation for quality an Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (365 DOS as of September 2011) and a small number of selected department and specialty stores. For more informations about Gucci, please visit www.gucci.com.
Bianchi is part of Cycleurope A.B. Group - Swedish company of the Grimaldi Group - known as the worldwide most important holding in the cycling sector. Bianchi aims to increase its legendary and global brand visibility through suitable production, commercial strategies and effective communication. The brand drivers of Bianchi are: innovation, technology, exclusiveness, quality and passion. Bianchi believes in successful partnerships with high-level international cycling teams.